When you’re looking down more info the supermarket aisle, the options can be daunting. On one hand, you see name-brand products, with their eye-catching packaging and prominent commercials. On the other hand, there are store-brand items, which are often cheaper but not as well-known. Opting for store brands can be a wise way to cut costs without sacrificing value.
Private label products are produced by outside manufacturers, but sold under the retailer’s name. Often, these items are almost identical to name-brand versions. The main difference? Store brands don’t come with the high costs of advertising that national brands build into their pricing.
Many people think that cheaper products are lower quality, but research studies have shown that customers frequently can’t distinguish between store brands and name brands. In particular when it comes to common household items like flour, the product is practically identical.
For over-the-counter medications, the core ingredients are regulated and must comply with the same safety rules, so whether you’re buying name-brand pain relievers or store-brand versions, you’re receiving a similar product at a lower price.
In other categories like cleaners, it may seem a bit risky to try store brands, but it’s often worth it. In case a product doesn’t meet your standards, the savings will compensate over time. Many retailers even provide money-back guarantees on their private-label items, eliminating the risk to try.
The key is that you don’t have to go all-in at once. Swap out a few staples at first—such as baking ingredients, cleaning supplies, or snacks. Over time, you may be surprised how much you’ve saved. By being open to store brands, you can make a big difference in your household budget without missing out on the quality you expect.